Boom Cosmetics at Ulta: A Brighter Future for Beauty

This year's participants in the MUSE Accelerator program are a testament to the bright future of beauty, and we can't wait to see what they bring to the industry. As retail leaders and brand builders, it is our responsibility to create space and opportunities for all brands, particularly those who have been underrepresented, to thrive. At Ulta Beauty, we are committed to nurturing an inclusive assortment that reflects the beautifully diverse community we serve.

One of the exciting brands featured in this year's program is Boom by Cindy Josephs Boomstick Color. This easy-to-use cream stick is safe for use on lips, cheeks, and eyes, making it a versatile product for any beauty routine. With its rich formula and non-comedogenic ingredients, including macadamia seed oil, this eye cream delivers plenty of moisture to the delicate skin around your peepers.

In addition to Boom by Cindy Josephs Boomstick Color, Ulta Beauty has also announced its partnership with several other innovative brands, including Deon Libra, Vida Bars, Octavia Morgan Los Angeles, and FinesseYourClaws. These brands offer a range of products across the body care, fragrance, skin care, nail, and hair categories.

The MUSE Accelerator program is designed to support early-stage BIPOC beauty brands as they prepare for retail distribution. The 10-week curriculum will provide mentorship and funding to help these brands grow and thrive in the competitive beauty industry. With this program, Ulta Beauty is demonstrating its commitment to diversity, equity, and inclusion, and we can't wait to see what the future holds for these talented entrepreneurs.

To learn more about the MUSE Accelerator program and the participating brands, visit Ulta Beauty's website or stop by your local store. As a reminder, free shipping offers and same-day store pickup are available on all ULTA Beauty Collection products, including the Universal Cosmetic Pencil 5-Hole Sharpener.

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